The constant innovations that smartphones experience on a daily basis have made mobile marketing one of the most commonly used marketing techniques. This marketing channel targets people who are likely to use mobile devices and send them promotional messages through emails, SMS and MMS, social media, mobile apps, etc.
The beginnings of mobile marketing date back to the early 2000s when the first SMS messages with marketing content were sent. However, the biggest boom that made mobile marketing even more attractive to marketers happened when smartphones became popular.
With more than one billion smartphone users, it is no wonder why companies and their advertising teams decide to use this marketing channel. According to the infographic below provided by AppGeeks, 92% of adults owned a mobile phone while 73% owned a desktop or laptop computer in 2015, which shows that mobile traffic takes over the desktop.
There are different types of endpoints in mobile marketing, with SMS, app-based, push notifications, email, in-game mobile, and QR Code marketing being just several of them.
For instance, the famous coffee company and coffeehouse chain Starbucks ran an SMS messaging campaign, offering customers to register for a program called “My Starbucks Rewards”. This led to customers loading an amazing $1.2 billion onto Starbucks gift cards in a year.
Another great example of a business using mobile marketing comes from quick service restaurant chain Dunkin’ Donuts. It launched a text messaging promotion which increased in-store traffic to its Boston locations by 21%.
Willing to find out more? In the infographic below you can find many more interesting examples of how businesses use mobile marketing to their advantage.